{"@context":"https://schema.org/","@type":"JobPosting","title":"Assistant Brand Manager","description":"

SUNRISE Resorts & Cruises operates one of Egypt's most distinctive hospitality portfolios — spanning sun-soaked mainstream resorts, an ultra-luxury collection under a new brand, and a growing cruises offering. This is a brand team that works with real creative ambition across a genuinely varied portfolio, and we're building it to be one of the most interesting brand functions in Egyptian hospitality.\nWe're looking for someone who thinks in concepts before they think in executions. Someone who can walk into a blank-canvas brief — a new restaurant identity, a resort kids' club, an adults-only nightlife concept — and return with a world, not just a name. Someone equally comfortable sitting in a strategy conversation and standing on a shoot.\nIf you've been building brand worlds for clients at an agency and you're ready to own one — or several — this is the role.

Responsibilities

Concept Creation & Brand Development
Lead the conceptual development of new hospitality offerings — F&B concepts, entertainment spaces, resort experiences, themed activations — from the initial idea through to a fully articulated brand world
Develop concept narratives, positioning territories, naming directions, and experience principles that translate a property's DNA into something guests can feel
Collaborate directly with the Senior Brand Manager on portfolio-level brand strategy, ensuring each concept sits coherently within the wider brand architecture
Contribute to the ongoing development of a new ultra-luxury brand, SUNRISE Resorts & Cruises' ultra-luxury brand, and its property-level expressions
Creative Operations & Team Workflow
Own the briefing process — translate strategy and approved concepts into clear, inspiring creative briefs for the in-house design team
Manage the day-to-day workflow of the creative team, ensuring output is on-brief, on-brand, and delivered to deadline
Act as the strategic quality gate for all creative output — reviewing design work against brand positioning before it moves forward
Lead or support production oversight for campaign shoots, ensuring creative direction, brand consistency, and on-ground execution align
Coordinate with cross-functional teams — digital, cluster marketing, operations — to ensure brand is correctly represented across touchpoints

Requirements

Education: Bachelor Degree in Marketing or any other relevant field
Experience: 4–6 years
4-6 years of experience in brand strategy, preferably at a branding or creative agency
A strong conceptual brain — you're known for ideas that go beyond the obvious and briefs that inspire rather than constrain
Comfort operating at the intersection of strategy and execution — you can write a positioning document and then brief a designer on what it should look like
An understanding of brand architecture and how portfolio brands relate to one another
Clear, confident communicator — written and verbal — who can present ideas to senior stakeholders and bring a creative team along with equal ease
A genuine interest in hospitality, place-making, or experience design
The ability to manage multiple projects across different brand tiers without losing the thread of any of them
Most in-house brand roles ask you to maintain. This one asks you to build. The portfolio is actively growing, the new ultra-luxury brand is early-stage and genuinely ambitious, and the function itself is being structured from scratch — which means the person in this role will have a meaningful hand in shaping how brand works at SUNRISE for years to come.
You'll work closely with one senior stakeholder rather than navigating layers of approval. Concepts you develop will see the light of day. And you'll do it across a portfolio varied enough to keep the work interesting — from a luxury Red Sea retreat to a beach club in Sharm, a cruise line, and everything in between

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