{"@context":"https://schema.org/","@type":"JobPosting","title":"Assistant Digital Marketing Manager","description":"

SUNRISE Resorts & Cruises is seeking an Assistant Digital Marketing Manager to lead the commercial digital function across the group's portfolio of 28 resorts and 7 cruises. Based in Cairo, this role sits at the intersection of digital infrastructure, conversion optimization, and e-commerce — owning the end-to-end online booking journey and the systems that drive it.

Responsibilities

Manage and optimize the booking engine performance across all SUNRISE properties and markets
Own the website commercial layer — funnel architecture, landing pages, and conversion journeys
Build and maintain CRM workflows and automated communication sequences tied to booking lifecycle stages
Oversee the digital touchpoints of the SUNRISE loyalty program in alignment with CRM and booking systems
Define and govern UTM frameworks and digital attribution logic across all campaigns and channels
Collaborate with Performance Marketing to align paid media with landing page strategy and conversion tracking
Coordinate with E-Commerce, Sales, and Reservations teams to ensure digital journeys support commercial targets
Monitor and report on conversion KPIs including booking engine CVR, abandonment rates, and funnel performance
Support new property launches with full digital infrastructure setup
Maintain accuracy and consistency of commercial content across all owned digital channels

Requirements

Education: Bachelor’s degree in Marketing, Business, Digital Media, or related field.
Experience: 4–6 years
Bachelor's degree in Marketing, Business, or a related field
4–6 years of experience in digital marketing with a clear focus on commercial or e-commerce functions
Experience with booking engine platforms and hospitality e-commerce is a strong advantage
Proficiency in CRM and marketing automation platforms
Strong command of Google Analytics 4, Google Tag Manager, and conversion tracking
Working knowledge of SEO as it applies to commercial pages and booking flows
Analytical mindset with the ability to translate data into optimization decisions
Excellent written and spoken English
E-commerce and booking engine management
CRM and marketing automation
Conversion rate optimization
Digital attribution and UTM governance
Google Analytics 4 and Tag Manager
Funnel design and landing page strategy
Performance reporting and analysis
Cross-functional coordination
Loyalty program digital integration
Attention to detail and systems thinking

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